Leaders' Speech
"We are not just running a business; we are pursuing a mission—one that ranges from transforming traditional dietary habits to safeguarding the health and vitality of the entire nation."123
Grand Farm Chairman: Chen Xibin
President of China Beef and Lamb Association
Executive Committee Member of the World Meat Organisation (WMO)
Expert Committee Member of the China-US Meat and Food Safety
Cooperation Committee Executive Vice President of the Longshang General Chamber of Commerce
Executive President of China Meat Import and Export Association
Standing Committee Member of the 11th, 12th, and 13th Heilongjiang Provincial People's Congress
2020 National Model Worker
"We have visited dozens of countries and hundreds of pastures to find the purest pastures and the best beef and Lamb, Bring safe, high-quality, delicious and cost-effective meat to the Chinese people's table."
Grand Farm CEO: Chen Jiaojiao
Member of the Executive Committee of the All-China Federation of Industry and Commerce (ACFIC)
Vice President of the All-China Agricultural Chamber of Commerce
Vice Chairman of the Heilongjiang Provincial Federation of Industry and Commerce
Vice President of the Import and Export Branch of the China Meat Association
Vice President of the Heilongjiang Women Entrepreneurs Association
Member of the 13th Heilongjiang Provincial Committee of the Chinese People's Political Consultative Conference (CPPCC)
Winner of the Heilongjiang March 8th Red-Banner Pacesetter Award in 2023.
Company Overview
1,000+Salesmen
Our Strategy
Vision
To integrate global high-quality ecological beef and lamb resources, building a respected century-old national brand.123
Mission
To deliver ecological, safe, and traceable premium meat to consumers' tables.
Core Values
Goodwill above all, others before self;
Nourishing the world, benefiting society;
Achieving greatness with simplicity and joy.
Operating Principle
Ensuring animal welfare;
Guaranteeing food safety;
Establishing industry standards;
Safeguarding national health.